Former College Athletes Empowering Middle and High School Athletes to Thrive — In Sports and Beyond.
Too many athletes reach the end of their playing days without knowing who they are beyond the game.
They feel lost — unsure of their purpose, identity, or future. At Banner, we aim to change that story.
Establish an Unshakable Identity
Not just what you do, but who you are — grounded in confidence, character, and purpose.
Build Leadership and Character
Develop the mindset, integrity, and resilience that will carry athletes far beyond the field.
Empower for Life Beyond Sports
With tools like networking, resume building, and mock interviews, athletes gain a head start on future success — in college, career, and relationships.
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“I support Banner Player Development because kids today need something to help teach them where to get and place their value. It’s easy to view your identity in athletics. We want to teach young people that you are valuable regardless of what you do in life. The Banner Player Development Course helps facilitate these difficult conversations by providing a curriculum that is impactful and easy to follow.”
- Coach Jason Tone, Head Football Coach at TL Hanna High School (Anderson, SC)
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“Every parent wants their child to thrive and the Banner program will play a pivotal piece in my children's future. The combination of faith and leadership development will transform their lives not only as athletes but as people. I am grateful for this opportunity.”
- Roland Trout, Parent of two athletes enrolled in our course
Ways That Banner Can Help:
1) THE COURSE
Before becoming a Gamecock QB and finding success at the college level, Jay Urich—founder of Banner Player Development—was a middle and high school athlete asking the same questions many young athletes ask today. He created this course to provide those answers, drawing from the best of the best to equip the next generation.
Whether you're an individual athlete ready to grow or a school seeking a powerful player development partnership, this course is designed to serve every athlete. You'll learn how to lead with character, build a strong identity, and develop real-world tools like networking, branding, and interview preparation—so you're not only competitive today but confident about tomorrow.
What You’ll Learn:
•How to define your identity and why it matters
•Core character traits like humility, work ethic, and integrity
•How to network, build relationships, and communicate your personal brand
•What to expect from college athletics and how to prepare
•NIL fundamentals and how to maximize opportunities responsibly
•Interview skills for both media and life after sports
Hear from college athletes, entrepreneurs, and industry pros who’ve walked your path, including:
•Ben Bosmans-Verdonk (USC MBB) on life as a college athlete
•Darien Rencher (Clemson RB) on work ethic and impact
•Franklin Buchanan (Post Up Careers) on resume building
•Braden Galloway (Clemson TE) on personal branding
•Chaise Belt (ESM) on NIL and college prep
Straight from the Source:
How It Will Help You:
•Stand out from your competition by developing elite character and mindset.
•Gain confidence in networking, interviews, and branding to open future opportunities.
•Learn directly from experienced athletes and professionals who’ve been where you want to go.
•Prepare for life beyond sports while maximizing your success today.
•Earn a Certificate of Completion to showcase your growth and commitment—perfect for resumes, college applications, and networking!
Player Development isn’t just about excelling in sport, it’s about setting yourself apart for the next 40 years of your life!
Are you ready to take the next step?
OUR SCHOOL PARTNERS
2) THE INNER CIRCLE
Only 0.03% of middle and high school athletes make it to the pros— but 100% will move forward into life beyond the game.
The Beyond Sports Inner Circle is a personalized coaching group designed to help athletes thrive both now and in the future. Through weekly guidance, mentorship, and real-life development tools, we help athletes build confidence in who they are, not just what they do—so they’re prepared to lead on the field, in their families, and in the workplace.
Because they shouldn’t have to figure it all out alone. And with Banner, they won’t.
Join my coaching group and you will be empowered to thrive beyond sports through:
Want to be Coached by a Former College Athlete?
MEET OUR FOUNDER
Jay Urich, M.Ed.
Jay Urich, founder of Banner Player Development, is a former football student-athlete at the University of South Carolina with a passion for empowering young student-athletes to thrive beyond sports. After experiencing firsthand the challenges of balancing athletics, academics, and life, Jay recognized the need for a program that prepared players not only for competition but also for life after their playing days.
With a heart for mentorship and leadership, he created Banner to equip middle and high school athletes with the tools to build character, develop core competencies, and discover their purpose outside of the game. Jay’s mission is to inspire the next generation to live with confidence, integrity, and discipline both on and off the field.
